Maximize your sales with these essential tips.
KNOW YOUR CUSTOMER
Observing tastes, needs and preferences will allow us to present exactly what they are looking for.
Take into account the Visagism of the face, not only the shapes and proportions, but also the skin tones, the colors of the accessories, when choosing a new model of glasses, it is not only the prescription and protection, the frame shapes, sizes and colors will determine the success of a sale.
SHOPPING EXPERIENCE
The color of the walls, lighting, advertisements, music, display and consistency in the Corporate Image are essential components to stimulate consumer interest.
In addition, personalized attention will empower your customers, making them feel that the glasses are made for them.
Don’t forget the After-Sales Service.
EVERY DETAIL COUNTS!
VARIERY OF PRODUCTS
Make sure to have a wide variety of styles and colors, from the most classic to the most modern, the purpose is to satisfy all tastes and budgets.
Don’t forget the differentiation of products and services, the objective is to show that you can offer what other companies cannot.
Exclusivity is synonymous with Success!
STAFF TRAINING
Reskilling and upskilling come into play, for your company, it is necessary to provide employees with new knowledge to meet needs.
In general terms, it is necessary to have more specialized and versatile workers.
DIGITAL MARKETING
Strategies from push to pull, and the 4F’s It is important to know the phases that a buyer goes through to decide which glasses to purchase.
Attention, interest, desire and action in purchasing any of your products begins with setting concrete sales goals. Use the Inbound methodology, attract clients, through content created especially for them.
PROMOTIONS AND DISCOUNTS
Offering regular promotions and discounts, taking advantage of trends in the most used glasses brands, not only attracts more customers, it also strengthens the brand as the best exponent on the market.
Don’t forget the outlet strategy, previous seasons will always have supporters.
CUSTOMER LOYALTY
It all starts with satisfaction, the key is positive experiences.
Up-Sell and Cross-Sell strategies will help you complement the parameters of a successful sale, the client will obtain that feeling of security, turning them into a spontaneous promoter of your business.